It is the era of technology and rapid growth. This has allowed us to reach to a wider range of audience in our communities, countries and even throughout the world. However, as easy as it is to reach these audiences, how do we detain them from leaving us to other competing corporations who are just as reachable as we are?
You say that you have set up the best dynamic website as your online presence. Is it attractive, easy to use and SEO friendly? If so, I congratulate you. However, do not pat yourself in the back just yet. Take a good look around you. How many people out there do you see using smart phones, tablets and other mobile devises? Each of them uses these devices to gain online access with a higher frequency and a constancy that is astounding. The number of people doing this is growing daily and their requirements vary from those who still rely on laptops or desktops for online access.
So the question is, exactly how compatible is your website with these devices? The experience of trying to navigate a website through a mobile device that is not mobile friendly can be extremely frustrating and a waste of time and energy. Customers tend to show more loyalty to those brands whose websites are quick to access, easy to navigate and whose design is simple, clear and precise. Concisely, web sites created to be responsive to any device and user are those that are blazing their way to the future, securing their online audience with every step of the way.
Let us begin by identifying what makes a website responsive or rather what a responsive website means. Imagine yourself using a tablet or even a smart phone to access information while travelling or even doing something more basic like online shopping or crucial like a bank transaction. Now imagine how tiring and frustrating it can be to navigate, scan content, zoom in and out of the web page and even worse having touched the screen to operate a specific function you find it doing something else entirely. Now imagine your target audience going through this same experience trying to navigate your web page.
A Responsive website is one which is designed to be flexible and fluid in its screen size and content wherein it automatically adapts itself to whichever screen size you happen to be currently viewing it from. The content is also flexible in ways in which it adapts to smaller screen sizes by recognizing and highlighting the most important and necessary content and focusing on displaying it in an easy and convenient manner to the reader. No longer would one need to zoom, maneuver through reams of data, get lost in navigation and waste any time in conducting any task online.
Responsive Web Design also known as RWD is what optimizes a user’s experience and makes them loyal to any online brand or corporate identity that creates their web pages to be responsive. What is best about RWD is that once is enough. When you have created your website to be responsive on the mainframe, it takes on the task from there on and adapts by itself to any screen or viewing device your audience uses at any given time. No longer would you need to create separate mobile apps and web pages for tablets. It is all in one optimized web solution.
So is it any surprise that Response Web Design is now being herald as the future of online marketing.
Now let us consider the SEO factor in responsive design. We all know that Search Engine optimization can make or break the deal when it comes to helping your target audience to find you and not your competitor. Search engines such as Google, Bing and Yahoo closely monitor the behaviors of those who use their services and keep constantly improving to help us link to the best sites they believe would help us according to our search.
With the increasing number of people, using search engines through tablets and smartphones, Search Engines now identifies the rate of frustrated uses who return to the search after encountering a non-responsive website. These web pages will no longer have a prominent place within the first pages of the search queries. Many of the search engines themselves recommend responsive web design and gives priority to those who with responsive web sites.
Moving on to a responsive web design can be a challenge at first but it is a challenge well worth taking. Operating through a Responsive web site would not only optimize the user experience for your audience but would also have you heralded as an innovative market leader.