Web designs have been constantly evolving since the time of its inception. Designers and developers enhance, edit, change or optimize their designs based on the requirements and the reactions of the end user. Is it attractive, easy to navigate, interesting content, clarity and positioning of images, is it responsive and most importantly does the viewer love it?
The year 2012 has seen the rise and fall of many innovative designs and now as we blaze our way through 2013 we see five main design trends setting the way for even better web site creations.
The First – “Fold does not matter”
Scrolling is the key! Viewers prefer scrolling down a page to clicking on various tabs within the home page to explore more. This becomes even more prominent with tablet and smartphone uses. It is convenient, simple and even easier to navigate. No loading time is required in moving from one page to another and back again. Instead, the placing of the content and images is in one beautifully long page.
These pages can be made even more interesting with effects such as parallax scrolling, where the background images is made to move slower than the images and content placed on the forefront. It gives a more elegant and in depth view to the page.
The key information placed on the top of the page would create the “hook” to capture the viewers’ attention and then inspire them to scroll down to view the more enhanced content.
The Second - “Content Enhanced”
One of the best ways to enhance content on a web design is through the innovative use of typography. In the past, many resorted to using the same types of comfortable and similar fonts on their websites giving the “professional” look more prominence. However, that has changed to designers using bolder and more creative types that stand out and grab attention.
The recent change in the outlook of many webpages to the “Front Face” system gave the opportunity for designers to innovative and work with hundreds of different types of fonts that ultimately helps to give a web design its own uniqueness to it. This is also a great way to help stand out from the crowd and heighten the viewer’s satisfaction to a higher-level altogether.
The Third – “Full Screen Experience”
More and more websites are changing their main or “home” pages to provide their viewers with a full screen experience where one main image, created to capture the entire idea behind the web site and transfer it to the viewer’s mind in one quick strike, placed in full screen prominence.
It can be interactive, fun and makes a great first impression. The design is simple and uncluttered. Its captivating and innovative use of images inspires the viewer to explore more.
The Fourth – “A display that enlivens”
With the growth of technology and improved high resolution capacities for images online, the year 2013 will see more web designs that has entrancing images in any size with Retina display support. These types of images show a clarity that is mesmerizing, and its detail is amazing.
Web sites with retina display support can help the viewer feel connected and communicate more effectively than other web sites.
The Fifth – “Menus that Stick”
As simple, as it may sound this function in web design can make a big difference especially when it comes to one page web sites or sites that have longer pages. Fixed navigation can provide relief to the viewer that can make a big impact on his or her preference to choosing your website over another.
In conclusion taken separately, these web design trends may not seem as effective or worth troubling over but its impact is not to be underestimated. These trends used wisely can help you get that cutting edge over your competitors and help stand out from the crowd.